Sweet Lukma
Reintroducing a traditional Arab dessert through thoughtful packaging and contemporary visual identity.
Focus
Brand & Packaging Designer, Illustrator
Brand Identity & Packaging Design
Role
Tools
Adobe InDesign, Photoshop, Procreate
Project Overview
Sweet Lukma is a branding and packaging project for a dessert concept inspired by lukma, a traditional Arab sweet. The project reimagines lukma for a U.S. audience through new flavor variations and a modern, playful identity designed to feel warm, inviting, and shareable.
The Problem
Many dessert brands focus on taste alone, often lacking a strong visual identity that creates emotional connection or encourages engagement. There is also a gap in introducing international desserts in a way that feels accessible and appealing to a wider audience.
The Solution
Sweet Lukma brings a traditional Arab sweet into a contemporary context, combining cultural inspiration with a modern, visually engaging brand identity. The design emphasizes warmth, softness, and playfulness through expressive typography and inviting packaging, creating a product that feels both comforting and giftable. By introducing new flavor variations and a strong visual presence, Sweet Lukma encourages discovery, connection, and shareability.
What I did
Designed the full brand identity, packaging system, and visual direction for Sweet Lukma, including custom illustrations and box design. I also directed and executed the product photography, using a variety of styled props to create a more dynamic and sensory brand presentation.
